Meet the #RushTok Brand Breakout Stars: Gen-Z Viral Brands, RobeCurls, WinkyLux & Bubble, Came to Campus and Into the Hearts (and Carts) of Millions of #BamaRush Viewers

Posted by Gabriella Garcia on

TUSCALOOSA, AL, Aug. 19, 2023 - In an era where social media platforms like TikTok wield immense marketing power, a group of viral brands harnessed the force of the #bamarush2023 trend, captivating the hearts and shopping carts of millions of viewers. The Super Bowl may garner 200 million views, but TikTok's #bamarush hashtag boasts a staggering 3 billion-plus views. These savvy TikTok viral brands recognized the marketing potential and embarked on a unique journey that seamlessly blended marketing with authenticity.

When #bamarush2023 sensation Morgan Cadenhead, better known as @BamaMorgan, faced a makeup emergency on pref day, it led to an unexpected and heartwarming collaboration with Natalie Mackey, co-founder of WinkyLux, a renowned cosmetics brand. The story unfolded on TikTok, where Natalie Mackey decided to personally deliver WinkyLux makeup to Morgan, accompanied by her friends, Emily Kenison, the founder of RobeCurls and inventor of the viral heatless curling headband (named in Google's Top 100 Gift List 2022), and Bubble Skincare, a skincare brand whose swift virality has marked it as a competitor of billion dollar veteran brands like Neutrogena. They were joined by TikTok beauty content creator @AbbyTheBadAssMom.

The brands came together to create a gifting suite for the girls to get ready before pref day, all while documenting the process on TikTok. The result? A resounding success that resonated with the big #bamarush2023 community, including breakout stars like Morgan, Bella Grace, and more. Their heartfelt content captured millions of views, along with the hearts and wallets of viewers. Moreover, it provided emotional support to the girls, guiding them through the highs and lows of the rush process.

Despite Morgan not being selected for rush, the brands rallied around her, demonstrating unwavering support and encouragement. Their authentic approach to this unique marketing endeavor has fostered a loyal following among those following #bamarush.

The collaboration exemplifies the power of TikTok as a marketing platform and the authenticity of these brands, showing that true connections can be made in the digital age. It's a testament to the way brands can not only engage but also emotionally resonate with their audience.

For more information on this unique marketing campaign and the brands involved, please visit the following TikTok links:

For inquiries or additional information, please contact:

About the Brands

WinkyLux - WinkyLux is a cosmetics brand known for its innovative and luxurious makeup products that resonate with today's beauty enthusiasts.

RobeCurls - RobeCurls is the brainchild of Emily Kenison, offering a revolutionary heatless curling headband that has taken the beauty industry by storm.

Bubble Skincare - Bubble Skincare is a skincare brand that gained viral recognition for its effective and affordable products, challenging the longstanding veterans in the mass retail and drugstore aisles.

@AbbyTheBadAssMom - A TikTok beauty content creator with a significant following, known for sharing valuable beauty tips and trends.

Note to Editors: High-resolution images and additional information are available upon request.

About RobeCurls

RobeCurls is a customer-centric brand founded by Emily Kenison. The brand is known for its trailblazing invention, the heatless curling headband, which has sparked a new category within the beauty industry. With over 2,000 authentic 5-star reviews on Amazon, RobeCurls continues to prioritize product quality and customer satisfaction. The brand offers free CurlTalks, a 1-on-1 15-minute curl class, to all customers, ensuring they make the most of their purchase.

Learn more about the brand at
Learn more about the founder at

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