Born to Curl

Dear Curlfriend,

For as long as we can remember, women have turned to heat to achieve the perfect curl, often sacrificing the health of their hair in the process. But in 2020, a new chapter in hair care began. Emily, a lawyer with an inventor's heart, had grown frustrated with the existing heatless curling options that simply didn't deliver. She knew there had to be a better way—something that didn’t just style hair, but also embraced freedom, creativity, and movement. That's when she teamed up with Alex, whose passion for inspiring confidence and empowering others drives everything she does.

Growing up, Alex’s mom curled her hair with rag curls—a family tradition of creating heatless curls passed down through generations. Those early moments with her mom would later inspire her to share heatless curling techniques with her community online.

We’re proud to be a 100% woman-owned company that cares deeply about our planet and community. As a Climate Neutral Certified business and a member of 1% for the Planet, we’re committed to making a positive impact in everything we do.Welcome to a new era of hair care. We’re so excited to have you join us on this journey.

With love,
Emily Kenison & Alex Gaboury
Founders of RobeCurls