Our Mission

Empower optimism through originality

About us

Where genuine innovation meets hair care

For over a century, women have been curling their hair, damaging it with heat. In 2020, that all changed with the viral TikTok trend #robecurls. Lawyer turned inventor Emily Kenison tried every heatless hair curling method and tool there was on the market, but what she got in return were embarrassing looks and curls that never stayed in. She knew women deserved better. So she got to work.

Inventors of the curling Headband

After testing and refining the design, RobeCurls® The Original Heatless Curling Headband™  was the first patented heatless hair curler to reach the market in 2021, bringing an entirely new category in hair innovation and winning seven awards in product innovation. At RobeCurls, we are on a mission to empower routines with genuine innovation for life’s everyday essentials. We care about the future of hair care inventions that combine science-driven innovation and effortless style.

Made for the wavemaker in you

RobeCurls is made for the wavemaker in you. The ones who are busy changing the world and want to look good doing it. With care for the environment and the love of people, RobeCurls® is 100% woman-owned, Climate Neutral Certified, and a member of 1% for the Planet. To find out more about other Emikeni inventions, check out emikeni.com.

Welcome to the future of women-led invention Curlfriend!

We Care


1% for the Planet


100% Women Owned


Climate Neutral

Awards & Recognition

2022 NY Product Design Awards

2022 American Business Award

2022 Beauty Innovations Award

2022 Titan Business Award

2022 New York Design Award

Where it all started

Original Indiegogo video that got us successfully funded.