Our Mission
Empower optimism through originality
About us
Where genuine innovation meets hair care
For over a century, women have been curling their hair, damaging it with heat. In 2020, that all changed with the viral TikTok trend #robecurls. Lawyer turned inventor Emily Kenison tried every heatless hair curling method and tool there was on the market, but what she got in return were embarrassing looks and curls that never stayed in. She knew women deserved better. So she got to work.
Inventors of the curling Headband
After testing and refining the design, RobeCurls® The Original Heatless Curling Headband™ was the first patented heatless hair curler to reach the market in 2020, bringing an entirely new category in hair innovation and winning seven awards in product innovation. At RobeCurls, we are on a mission to empower routines with genuine innovation for life’s everyday essentials. We care about the future of hair care inventions that combine science-driven innovation and effortless style.
Made for the wavemaker in you
RobeCurls is made for the wavemaker in you. The ones who are busy changing the world and want to look good doing it. With care for the environment and the love of people, RobeCurls® is 100% woman-owned, Climate Neutral Certified, and a member of 1% for the Planet. To find out more about other Emikeni inventions, check out emikeni.com.
Welcome to the future of women-led invention Curlfriend!
Awards & Recognition
2022 NY Product Design Awards
2022 American Business Award
2022 Beauty Innovations Award
2022 Titan Business Award
2022 New York Design Award
Where it all started
Original Indiegogo video that got us successfully funded.
