NEW YORK, NY. – August 15, 2021 — RobeCurls, a pioneering hair care brand, has garnered significant attention for its groundbreaking heatless curling headband, featured in an article by Startup. The article accessible at https://startupsavant.com/news/robecurls-no-heat, written by James White and titled "Crowdfunding Investors Support Startup RobeCurls to Curl Hair Without Heat," highlights the company's mission to provide a heat-free solution for achieving stunning curls while prioritizing hair health.
According to the article, RobeCurls has gained remarkable investor support and exceeded its initial funding goal on the Indiegogo platform as it affirms “In just one day, investors had already demolished the modest goal set by the hair care company.” The startup addresses the issue of heat damage by offering a heatless curling headband that eliminates the need for traditional curling methods. Founder Emily Kenison shared her personal experience, stating, "Every morning I curled my hair with a curling iron... it ended up being so fried and damaged from the heat that I had to stop.” Inspired by a TikTok trend, she developed a practical and stylish headband that simplifies the curling process by wrapping damp hair around the device, providing a convenient and versatile solution for creating curls overnight or during the day, while considering user feedback.
With the crowdfunding campaign's success, RobeCurls plans to meet the increasing consumer demand for their innovative product by manufacturing a second shipment of the headbands. The headband's microfiber fleece lining not only facilitates quicker drying but also adds a stylish accessory element that can be coordinated with any outfit. In the expanding hair care market, projected to exceed $211 billion by 2025, RobeCurls sets itself apart through its affordable pricing and focus on hair health, offering consumers a safe and effective alternative to traditional curling irons.
RobeCurls' heatless curling headband has gained support and recognition, solidifying the brand as an industry trailblazer. With a recent feature in Startup's article, RobeCurls revolutionizes hair curling, prioritizing health and convenience. The overwhelming response from crowdfunding underscores the demand for sustainable hair care solutions. With continued momentum and exceeding funding goals, RobeCurls reshapes the industry, empowering individuals to embrace stunning curls without compromising hair health.
RobeCurlsⓇ is the trailblazing brand reshaping hairstyling for generations to come with its groundbreaking heatless Curling HeadbandTM and its mission to inspire optimism through originality. Since its debut in 2020, the Curling Headband has paved the way for a completely new category of curling tools, and is heralded as the #1 award-winning heatless curler, amassing over 3,000+ 5-star reviews from real customers, and regularly featured in top press outlets like Glamour, TodayShow, BuzzFeed, and Cosmopolitan. Invented by founder Emily Kenison, RobeCurls' innovative, fashion-forward headband blends style and function, featuring their proprietary H2air-TexTM fabric designed to create longer-lasting curls and promote hair health. RobeCurls is redefining hair styling for generations to come and stands at the forefront of the hairstyling industry with its core values of delivering superior innovation and providing exceptional customer support, including CurlTalks – free 1-on-1 virtual consultations – that is reshaping the hairstying experience. RobeCurls is 100% woman-owned and dedicated to environmentally consciousness practices, proudly being Climate Neutral Certified and 1% for the Planet member.
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