[New York, NY] – January, 25, 2024 - RobeCurls® announces that its Multi-Award Winning Heatless Curling Headband in Cream will be included in this season's FabFitFun Spring box, available now at fabfitfun.com. This marks RobeCurls second collaboration with FabFitFun, a leading lifestyle subscription box that curates the season's best must-haves and has over two million subscribers. Every FabFitFun seasonal Box includes a curation of the best of beauty, fashion, fitness, home, and tech, reaching women across North America and the UK. Uniquely, RobeCurls is also including an experience for FabFitFun’s subscribers, the ability to sign-up for a free 1-on-1 virtual curl class with a RobeCurls heatless curling experts.
"It has been a huge honor to be able to partner with FabFitFun for their Spring Box curation," says Emily Kenison. “FabFitFun delivers happiness and well-being to everyone, everywhere. Their subscribers are passionate about healthy living and always on the lookout for new products to keep her looking and feeling her best. She trusts FabFitFun as a source for products, information, and experiences that will improve her life. We are thrilled to be able to share our heatless Curling Headband with the FabFitFun community, and know it will bring joy and delight.”
The Curling Headband™, recognized as The Original Curling Headband™ and protected by U.S. Patent No. D982,237 with additional pending patents, is at the forefront of our commitment to reshaping the narrative around curling. Invented by RobeCurls founder, Emily Kenison, this revolutionary heatless hair curler promises effortless, stunning curls, combining comfort and functionality. Crafted from luxurious soft satin, it is the ideal accessory for creating beautiful curls without the risk of heat damage, with innovative fabric linings developed for 5x longer-lasting curls.
RobeCurls versatile design is tailored to suit busy lifestyles, allowing for easy wear while heading to work or attending classes. The integrated wire ensures adaptable styling, while the plush H2Air-Tex microfiber fleece lining guarantees 5x longer-lasting curls than your curling iron.
FabFitFun's Spring Box, known for curating the best-in-class products, is the perfect platform to introduce our Curling Headband™ to a wider audience. RobeCurls inclusion is alongside other top-tier brands, like OUAI, Fenty Beauty, Living Proof, Tarte Cosmetics and Illia, aligning seamlessly with FabFitFun's commitment to offering subscribers the season's most coveted items.
Moreover, RobeCurls who is a contributing member of 1% for the Planet appreciates its value alignment on charitability. Each season, FabFitFun partners with a charitable organization to raise money and awareness for their cause, and have raised over $1M for charities over the last four years. Recent partnerships include Special Olympics, No Kid Hungry, Stand Up To Cancer, Dress For Success, Women’s Alzheimer's Movement, City of Hope, & more.
The FabFitFun Spring Box selections include products from around the world and products coming from female founded brands, inluding RobeCurls, a 100% woman-owned brand.
About RobeCurls: RobeCurlsⓇ is the trailblazing brand reshaping hairstyling for generations to come with its groundbreaking heatless Curling HeadbandTM and its mission to inspire optimism through originality. Since its debut in 2020, the Curling Headband has paved the way for a completely new category of curling tools, and is heralded as the #1 award-winning heatless curler, amassing over 3,000+ 5-star reviews from real customers, and regularly featured in top press outlets like Glamour, TodayShow, BuzzFeed, and Cosmopolitan. Invented by founder Emily Kenison, RobeCurls' innovative, fashion-forward headband blends style and function, featuring their proprietary H2airTexTM fabric designed to create longer-lasting curls and promote hair health. RobeCurls is redefining hair styling for generations to come and stands at the forefront of the hairstyling industry with its core values of delivering superior innovation and providing exceptional customer support, including CurlTalks – free 1-on-1 virtual consultations – that is reshaping the hairstying experience. RobeCurls is 100% woman-owned and dedicated to environmentally consciousness practices, proudly being Climate Neutral Certified and 1% for the Planet member. About FabFitFun: Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Echevarria Rosen Kitchens, FabFitFun is a lifestyle membership that is best known for its flagship product, the FabFitFun Box. The FabFitFun box includes a selection of full-size products across beauty, fashion, fitness, wellness, home, and tech – delivered each season. In addition to the Box, FabFitFun members receive access to year-round perks including FabFitFunTV, a streaming video service that offers on-demand wellness content, the FabFitFun online Community, members-only shopping experiences, and more. To join FabFitFun visit https://fabfitfun.com/get-the-box
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Press contact: press@robecurls.com
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