RobeCurls' Heatless Curling Headband Takes Center Stage in Buzzfeed's 21 Genius Products

Posted by Gabriella Garcia on

NEW YORK, NY. – February 28, 2023 — RobeCurls, the leading brand in heatless curling innovation, proudly announces its prominent feature in Buzzfeed's article titled "21 Genius Products That'll Make You Ponder The Brilliance Of Human Innovation." Published on February 28, 2023, the article accessible at, written by Jonathan Mazzei, showcases RobeCurls' revolutionary heatless curling headband and its transformative impact on the hairstyling landscape.

The article highlights RobeCurls' heatless curling headband, a game-changing product that allows users to achieve perfect curls without subjecting their hair to damaging heat. The set includes essential accessories such as a curling rod, hair scrunchies, a claw hair clip, and duckbill hair clips to ensure the curls stay in place. In a promising review featured from a customer named Mariah, she shared her enthusiasm uttering “Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning.” With the ability to work on all hair types, this innovative solution has garnered rave reviews from the public, particularly when used with damp hair.

RobeCurls founder and inventor, Emily Kenison, expresses enthusiasm about the feature, stating, "We are thrilled to be recognized by Buzzfeed for our heatless curling headband. It's a testament to our commitment to providing innovative and effortless hairstyling solutions that prioritize hair health. With RobeCurls, customers can achieve beautiful curls while embracing the heatless curling revolution."

The inclusion of RobeCurls in Buzzfeed's article further solidifies the brand's position as a trailblazer in the beauty industry by reshaping the way individuals achieve stunning curls without heat. With its patent-protected product and a reputation for authenticity and quality, RobeCurls stands strong amidst a market flooded with imitations and counterfeits. As industry reports now track data around the heatless curling trend, RobeCurls continues to spearhead the movement. Together with its visionary approach, innovative products, and commitment to hair health, RobeCurls is at the forefront of reshaping the future of hairstyling, empowering individuals to embrace their natural beauty and achieve flawless curls effortlessly.

About RobeCurls: 

RobeCurls is the trailblazing brand reshaping hairstyling for generations to come with its groundbreaking heatless Curling HeadbandTM and its mission to inspire optimism through originality. Since its debut in 2020, the Curling Headband has paved the way for a completely new category of curling tools, and is heralded as the #1 award-winning heatless curler, amassing over 3,000+ 5-star reviews from real customers, and regularly featured in top press outlets like Glamour, TodayShow, BuzzFeed, and Cosmopolitan. Invented by founder Emily Kenison, RobeCurls' innovative, fashion-forward headband blends style and function, featuring their proprietary H2air-TexTM fabric designed to create longer-lasting curls and promote hair health. RobeCurls is redefining hair styling for generations to come and stands at the forefront of the hairstyling industry with its core values of delivering superior innovation and providing exceptional customer support, including CurlTalks – free 1-on-1 virtual consultations – that is reshaping the hairstying experience. RobeCurls is 100% woman-owned and dedicated to environmentally consciousness practices, proudly being Climate Neutral Certified and 1% for the Planet member. 

For more information: 


Instagram: @robecurls 

YouTube: @robecurls 

Press contact: 

(979) 364-5364

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