RobeCurls' Heatless Curling Headband Shines in Glossy's Spotlight on College Beauty Trends

Posted by Emily Kenison on

NEW YORK, NY. – September 29, 2023 — RobeCurls, the pioneering brand behind the revolutionary
heatless curling headband, is making waves in the college beauty scene as featured in a recent article on Glossy. Authored by Sara Spruch-Feiner, the article titled "Glossy Pop Newsletter: College has become beauty marketing's biggest opportunity" sheds light on the creative strategies beauty brands are employing to engage college students across the country. You can access the full article at https://www.glossy.co/pop/glossy-popnewsletter-college-has-become-beauty-marketings-biggestopportunity/?fbclid=IwAR29A496Gm8L9KB27RR6j2AgQ0lC2O9dVQVH0jY2klT8VDcVYWV8OIZSl80.

In this illuminating feature on Glossy, RobeCurls stands out as a brand capitalizing on the vast potential of the college demographic. The article explores how beauty brands are innovatively connecting with college students, and RobeCurls' heatless curling headband emerges as a standout product in this trend. It highlights RobeCurls' participation in a unique college marketing initiative alongside brands targeting college women, creating a gifting suite that engaged students at the #BamaRush event. This collaboration significantly boosted brand visibility and engagement within the college community.

Emily Kenison, the founder and inventor of RobeCurls, expressed her excitement, saying, "We're thrilled to be part of the college beauty marketing revolution. Our heatless curling headband provides students with a convenient, damage-free solution for achieving stunning curls. It's amazing to witness its resonance with this vibrant audience."

RobeCurls is thrilled to be at the forefront of college beauty marketing innovation, as highlighted in the recent Glossy article authored by Sara Spruch-Feiner. Our revolutionary heatless curling headband continues to captivate college students across the nation, offering them a damage-free way to achieve stunning curls and
bolster their confidence. Through our participation in unique college marketing initiatives, such as the #BamaRush event, we've seen a remarkable surge in brand visibility and engagement within this dynamic community. As we look to the future, RobeCurls remains dedicated to empowering individuals with cutting-edge
beauty solutions, solidifying our position as a leader in the college beauty scene.

About RobeCurls:
RobeCurlsⓇ is the trailblazing brand reshaping hairstyling for generations to come with its groundbreaking heatless Curling HeadbandTM and its mission to inspire optimism through originality. Since its debut in 2020, the Curling Headband has paved the way for a completely new category of curling tools, and is heralded as the #1 award-winning heatless curler, amassing over 3,000+ 5-star reviews from real customers, and regularly featured in top press outlets like Glamour, TodayShow, BuzzFeed, and Cosmopolitan. Invented by founder Emily Kenison, RobeCurls' innovative, fashion-forward headband blends style and function, featuring their proprietary H2air-TexTM fabric designed to create longer-lasting curls and promote hair health. RobeCurls is redefining hair styling for generations to come and stands at the forefront of the hairstyling industry with its core values of delivering superior innovation and providing exceptional customer support, including CurlTalks – free 1-on-1 virtual consultations – that is reshaping the hairstying experience. RobeCurls is 100% woman-owned and dedicated to environmentally consciousness practices, proudly being Climate Neutral Certified and 1% for the Planet member.

For more information:
Visit: robecurls.com
Instagram: @robecurls
YouTube: @robecurls
Press contact:
press@robecurls.com
(979) 364-5364

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