RobeCurls Heatless Curling Headband Shines in Buzzfeed's Viral TikTok Hairstyling Hacks Experiment

Posted by Gabriella Garcia on

NEW YORK, NY.  – November 1, 2021 — RobeCurls, the trailblazing hair care brand, is thrilled to announce its spotlight feature in Buzzfeed's article "I Tried Viral TikTok Hairstyling Hacks To See If They Actually Work (And The Results Were Honestly Surprising)" by Fabiana Buontempo, published on November 1, 2021, and accessible at In the experiment, Buzzfeed's writer tested various TikTok hairstyling techniques, opting for RobeCurls' heatless curling headband instead of a sock.

The article details the writer's experience, following the headband's instructions of dampening the hair, wrapping sections around the headband, and securing them with a scrunchie. After four hours, the headband was removed, revealing beautiful flips and soft curls, showcasing the headband's ability to create bouncy, flowy, and heat-damage-free hairstyles. The writer expressed satisfaction with the results, emphasizing the simplicity and effectiveness of the technique as she utters “It was a simple technique to achieve bouncy, flowy, pretty hair without any heat damage.”

Founder and inventor of the Curling Headband, Emily Kenison, explains, "Our headband offers the same concept as the sock method but provides a dedicated solution designed for effortless and heat-free curls." RobeCurls celebrates this feature as a testament to its unwavering commitment to providing innovative hair solutions. By prioritizing both hair health and effortless styling, RobeCurls empowers individuals to effortlessly achieve stunning curls without compromising the well-being of their hair.

Closing: RobeCurls is thrilled to have received the endorsement from Buzzfeed and the overwhelming enthusiasm sparked by the article. This recognition fuels RobeCurls' commitment to empowering individuals to effortlessly achieve stunning curls, all while prioritizing the well-being of their hair. As the hair care industry undergoes transformation, RobeCurls proudly remains at the forefront, revolutionizing hair styling by promoting a heatless and sustainable approach to attain beautiful, salon-worthy curls.

About RobeCurls: 

RobeCurls is the trailblazing brand reshaping hairstyling for generations to come with its groundbreaking heatless Curling HeadbandTM and its mission to inspire optimism through originality. Since its debut in 2020, the Curling Headband has paved the way for a completely new category of curling tools, and is heralded as the #1 award-winning heatless curler, amassing over 3,000+ 5-star reviews from real customers, and regularly featured in top press outlets like Glamour, TodayShow, BuzzFeed, and Cosmopolitan. Invented by founder Emily Kenison, RobeCurls' innovative, fashion-forward headband blends style and function, featuring their proprietary H2air-TexTM fabric designed to create longer-lasting curls and promote hair health. RobeCurls is redefining hair styling for generations to come and stands at the forefront of the hairstyling industry with its core values of delivering superior innovation and providing exceptional customer support, including CurlTalks – free 1-on-1 virtual consultations – that is reshaping the hairstying experience. RobeCurls is 100% woman-owned and dedicated to environmentally consciousness practices, proudly being Climate Neutral Certified and 1% for the Planet member. 

For more information: 


Instagram: @robecurls 

YouTube: @robecurls 

Press contact: 

(979) 364-5364

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