RobeCurls Heatless Curling Headband Hits Target Shelves, Transforming Haircare Trends

Posted by Emily Kenison on

NEW YORK, NY. – February 25, 2024 — RobeCurlsⓇ takes a giant leap forward as it debuts in Target stores nationwide, as featured in Retaildive’s recent article, "RobeCurls, Inventor of the Heatless Curling Headband, Launches in Target Stores Nationwide." Founder Emily Kenison's revolutionary heatless hair curler design continues to reshape the haircare industry, now readily accessible to Target's broad customer base both in-store and online. You can read the full article here.

RobeCurlsⓇ, led by Emily Kenison, has transformed hair styling with its acclaimed heatless curling headband, quickly rising to the forefront of the industry since its 2020 debut. The article highlights the brand's dedication to innovation, premium quality, and eco-consciousness, evident in its patented design crafted from premium materials for long-lasting curls and hair health. Recognized by prestigious publications and awarded seven times for product innovation, RobeCurls® stands as a testament to Kenison's relentless focus on customer satisfaction, offering genuine value to its loyal clientele.

Kenison shares her excitement, stating, "We are thrilled to bring RobeCurls to Target stores nationwide and provide their guests with innovative hair solutions that lead to stunning heatless curls." Her dedication to customer engagement is evident through initiatives like free 1-on-1 CurlTalks, fostering educational and supportive conversations around hair care.

RobeCurls's launch into Target stores, accompanied by an exclusive 30% discount, signals a momentous occasion for the brand and its customers alike, making premium hair styling more accessible than ever. With visionary leadership from Emily Kenison and the support of business luminary Sara Blakely, RobeCurls® is poised to revolutionize the haircare industry, setting the standard for innovative, heatless curling solutions. As the brand embarks on this new chapter, its commitment to empowering individuals with effective and accessible hair styling options remains steadfast, promising a future of effortless and stunning curls for all.

About RobeCurls: RobeCurlsⓇ is the trailblazing brand reshaping hairstyling for generations to come with its groundbreaking heatless Curling HeadbandTM and its mission to inspire optimism through originality. Since its debut in 2020, the Curling Headband has paved the way for a completely new category of curling tools, and is heralded as the #1 award-winning heatless curler, amassing over 3,000+ 5-star reviews from real customers, and regularly featured in top press outlets like Glamour, TodayShow, BuzzFeed, and Cosmopolitan. Invented by founder Emily Kenison, RobeCurls' innovative, fashion-forward headband blends style and function, featuring their proprietary H2air TexTM fabric designed to create longer-lasting curls and promote hair health. RobeCurls is redefining hair styling for generations to come and stands at the forefront of the hairstyling industry with its core values of delivering superior innovation and providing exceptional customer support, including CurlTalks – free 1-on-1 virtual consultations – that is reshaping the hairstying experience. RobeCurls is 100% woman-owned and dedicated to environmentally consciousness practices, proudly being Climate Neutral Certified and 1% for the Planet member.

For more information:
Instagram: @robecurls
YouTube: @robecurls

Press contact:
(979) 364-5364

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