RobeCurls Dominates WWD's "The 7 Best Heatless Curlers" - A Hair Game Changer

Posted by Emily Kenison on

NEW YORK, NY. – December 14, 2023 — Renowned for its innovative approach to heatless curling, RobeCurls shines in the recent Women's Wear Daily feature titled "The 7 Best Heatless Curlers for Effortless Waves Overnight." Authored by Taylor Augustin, the article underscores the revival of heatless curls, acknowledging their resurgence fueled by beauty TikTok and social media trends. Within this beauty landscape, RobeCurls emerges as the standout solution, offering a distinctive and comfortable approach to achieving salon worthy curls without the damaging effects of heat. You can read the full article here

Celebrity hairstylist Becca Mader highlights the advantages of heatless curls, detailing techniques such as braiding, rollers, pin curls, and finger coiling. RobeCurls earns acclaim as the premier choice for achieving flawless no-heat curls overnight, boasting an impressive 4.5/5 stars on Amazon and 4.6/5 stars at Urban Outfitters. Testers commend the heatless curling headband for its comfort and discreet design, featuring a unique wire structure that remains unnoticed until wrapped around the hair. One enthusiastic tester declares, "I have tried many heatless curl systems, but this one is the ONLY one that has worked on my board-straight hair."

RobeCurls' founder, Emily Kenison, warmly expresses, "Heat can be detrimental to your hair, and RobeCurls offers a practical, damage-free styling alternative." Delighted by the recognition from Women's Wear Daily, Kenison shares her enthusiasm, stating, "Being acknowledged by WWD is truly an honor. It reflects not just our commitment to providing effective solutions but also the growing appreciation for heatless curling in the beauty industry."

RobeCurls emerges triumphantly in Women's Wear Daily's spotlight, recognized as the leading choice for achieving damage-free, salon-worthy curls without the use of heat. Founder Emily Kenison's dedication to providing a practical styling alternative underscores the brand's commitment to healthy hair solutions. As users across diverse hair types applaud RobeCurls' effectiveness and comfort, the brand's inclusion in this esteemed beauty feature solidifies its status as a game-changer in the heatless curling landscape. With a glowing reputation and enthusiastic testimonials, RobeCurls stands as the go-to solution for those seeking effortless waves without compromising hair health.

About RobeCurls: RobeCurlsⓇ is the trailblazing brand reshaping hairstyling for generations to come with its groundbreaking heatless Curling HeadbandTM and its mission to inspire optimism through originality. Since its debut in 2020, the Curling Headband has paved the way for a completely new category of curling tools, and is heralded as the #1 award-winning heatless curler, amassing over 3,000+ 5-star reviews from real customers, and regularly featured in top press outlets like Glamour, TodayShow, BuzzFeed, and Cosmopolitan. Invented by founder Emily Kenison, RobeCurls' innovative, fashion-forward headband blends style and function, featuring their proprietary H2airTexTM fabric designed to create longer-lasting curls and promote hair health. RobeCurls is redefining hair styling for generations to come and stands at the forefront of the hairstyling industry with its core values of delivering superior innovation and providing exceptional customer support, including CurlTalks – free 1-on-1 virtual consultations – that is reshaping the hairstying experience. RobeCurls is 100% woman-owned and dedicated to environmentally consciousness practices, proudly being Climate Neutral Certified and 1% for the Planet member.

For more information:
Instagram: @robecurls
YouTube: @robecurls

Press contact:
(979) 364-5364

← Older Post Newer Post →



Executives Diary

NEW YORK, NY. – 2024 — RobeCurls, the trailblazing brand known for its innovative heatless curling headband, is prominently featured in Executives Diary's latest edition,...

Read more


NEW YORK, NY. – June 2, 2024 — RobeCurls' Satin Heatless Hair Curler has been featured in Allure's latest article, "8 Best Heatless Curlers for...

Read more