RobeCurls Debuts Revolutionary Heatless Curling Headband at Target

Posted by Emily Kenison on

NEW YORK, NY. – February 25, 2024 — RobeCurlsⓇ, the trailblazing brand renowned for its revolutionary heatless curling headband, takes center stage in a feature by RetailWire, highlighting its nationwide launch at Target stores and online. Published on February 25, 2024, the article underscores RobeCurls' transformative impact on the hair care industry, led by founder Emily Kenison's innovative approach. You can read the full article here.

Founder Emily Kenison's vision and ingenuity have propelled RobeCurls to the forefront of hair care innovation. As a former lawyer turned inventor, Kenison introduced the heatless curling headband in 2020, swiftly dominating the market with its unparalleled performance and customer satisfaction. Kenison reflects on the brand's journey, stating, “We are a fully bootstrapped business. It makes it even more special that we get to personally connect with our customers through free 1-on-1 CurlTalks which are a virtual fifteen-minute curl class.".

RobeCurls' recognition extends beyond industry accolades to a devoted community of users who reap the benefits of its innovative features. With its patented design, meticulously crafted from premium materials such as satin charmeuse with H²air-Tex™ plush lining, RobeCurls ensures superior results while prioritizing hair health. Kenison's dedication to authenticity and customer support foster an inclusive environment for education, feedback, and camaraderie among users, solidifying RobeCurls as the ultimate choice for effortless, heatless curls.

With the nationwide launch at Target, RobeCurlsⓇ continues its mission to redefine hair care standards and empower individuals to achieve effortless, heatless curls. As a testament to its commitment to innovation and customer satisfaction, RobeCurls offers an exclusive discount to Target customers, marking a significant milestone in its journey toward widespread accessibility and impact in the hair care industry.


About RobeCurls:
RobeCurlsⓇ is the trailblazing brand reshaping hairstyling for generations to come with its groundbreaking heatless Curling HeadbandTM and its mission to inspire optimism through originality. Since its debut in 2020, the Curling Headband has paved the way for a completely new category of curling tools, and is heralded as the #1 award-winning heatless curler, amassing over 3,000+ 5-star reviews from real customers, and regularly featured in top press outlets like Glamour, TodayShow, BuzzFeed, and Cosmopolitan. Invented by founder Emily Kenison, RobeCurls' innovative, fashion-forward headband blends style and function, featuring their proprietary H2air TexTM fabric designed to create longer-lasting curls and promote hair health. RobeCurls is redefining hair styling for generations to come and stands at the forefront of the hairstyling industry with its core values of delivering superior innovation and providing exceptional customer support, including CurlTalks – free 1-on-1 virtual consultations – that is reshaping the hairstying experience. RobeCurls is 100% woman-owned and dedicated to environmentally consciousness practices, proudly being Climate Neutral Certified and 1% for the Planet member.

For more information:
Instagram: @robecurls
YouTube: @robecurls

Press contact:
(979) 364-5364

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