Executives Diary

Posted by Emily Kenison on

NEW YORK, NY. – 2024 — RobeCurls, the trailblazing brand known for its innovative heatless curling headband, is prominently featured in Executives Diary's latest edition, spotlighting founder Emily Kenison's remarkable journey. This article explores Emily's evolution from a successful legal career to pioneering sustainable beauty solutions, underscoring RobeCurls' transformative impact on the hair care industry. You can read the full article on Emily Kenison's inspiring story and RobeCurls' innovative approach here.

Emily Kenison's transition from law to entrepreneurship began with a deep-seated passion for innovation cultivated throughout her upbringing and solidified by her academic achievements at Columbia University and NYU School of Law. Equipped with a profound understanding of business and intellectual property, Emily embarked on a mission to revolutionize hair styling with RobeCurls. Her journey is a testament to resilience and determination, driving RobeCurls from its inception in 2015 to becoming a household name celebrated for its effective, heatless curling tools. Executives Diary's feature highlights Emily's strategic shift and the pivotal role her legal expertise played in navigating the complexities of launching and scaling a successful startup.

RobeCurls' rise to prominence underscores Emily Kenison's commitment to merging innovation with sustainability in the beauty industry. The brand's products offer a safe and eco-friendly alternative to traditional heat-based styling, resonating with conscientious consumers worldwide. As highlighted in Executives Diary, Emily's leadership has not only fostered product excellence but also inspired a culture of creativity and customer-centricity within RobeCurls. This approach has propelled the brand to achieve significant milestones, including partnerships with major retailers and continuous expansion into new markets.

Emily Kenison's feature in Executives Diary encapsulates RobeCurls' journey from a visionary concept to a thriving enterprise at the forefront of sustainable hair care. Moving forward, RobeCurls remains dedicated to innovating beauty solutions that empower individuals while advocating for environmental responsibility. As Emily continues to lead with passion and purpose, RobeCurls looks toward a future marked by continued growth, innovation, and empowerment in the beauty industry.


About RobeCurls: 
RobeCurls is the trailblazing brand reshaping hairstyling for generations to come with its groundbreaking heatless Curling HeadbandTM and its mission to inspire optimism through originality. Since its debut in 2020, the Curling Headband has paved the way for a completely new category of curling tools, and is heralded as the #1 award-winning heatless curler, amassing over 3,000+ 5-star reviews from real customers, and regularly featured in top press outlets like Glamour, TodayShow, BuzzFeed, and Cosmopolitan. Invented by founder Emily Kenison, RobeCurls' innovative, fashion-forward headband blends style and function, featuring their proprietary H2air-TexTM fabric designed to create longer-lasting curls and promote hair health. RobeCurls is redefining hair styling for generations to come and stands at the forefront of the hairstyling industry with its core values of delivering superior innovation and providing exceptional customer support, including CurlTalks – free 1-on-1 virtual consultations – that is reshaping the hairstying experience. RobeCurls is 100% woman-owned and dedicated to environmentally conscious practices, proudly being Climate Neutral Certified and 1% for the Planet member. 

For more information: 
Visit: robecurls.com 
Instagram: @robecurls 
YouTube: @robecurls 

Press contact:
(979) 364-5364

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