Posted by Emily Kenison on

NEW YORK, NY. – February 27, 2024 — RobeCurls, the innovator behind the groundbreaking heatless curling headband, is showcased in BNN's latest feature, "RobeCurls Heatless Curlers Hit Target Nationwide, Pioneering Hair Care Innovation." The article, published on February 27, 2024, illuminates RobeCurls' journey from conception to nationwide availability, marking a significant milestone in accessible hair styling solutions. You can read the full article here.

Kenison's transition from a legal career to pioneering hair care innovation  underscores RobeCurls' dedication to female empowerment and hair health. She explains, "We aim to simplify hair styling while promoting healthier hair, inspired by a viral TikTok trend that led to the development of our proprietary fabric." This strategic partnership with Target signifies a significant milestone in RobeCurls' journey, allowing the brand to make its innovative heatless curling headband more accessible to consumers nationwide. RobeCurls' commitment to innovation and quality remains unwavering, aligning with its core values of accessibility.

The vision for the future extends beyond just delivering innovative products—it's about redefining hair care standards. Kenison envisions RobeCurls at the forefront of a movement towards healthier, more practical hair care solutions. By offering inclusive solutions for diverse hair types and styles, individuals are empowered to embrace their natural beauty with confidence. With a relentless focus on customer engagement and research and development, RobeCurls is poised to continue revolutionizing the hair care industry.

RobeCurls' feature in BNN underscores its commitment to pioneering hair care innovation. Through its nationwide launch at Target and dedication to healthier hair styling options, RobeCurls is transforming the way people approach hair care. As the brand continues to evolve and innovate, it remains dedicated to empowering individuals to embrace their unique beauty while prioritizing the health and well-being of their hair.

About RobeCurls:
RobeCurlsⓇ is the trailblazing brand reshaping hairstyling for generations to come with its groundbreaking heatless Curling HeadbandTM and its mission to inspire optimism through originality. Since its debut in 2020, the Curling Headband has paved the way for a completely new category of curling tools, and is heralded as the #1 award-winning heatless curler, amassing over 3,000+ 5-star reviews from real customers, and regularly featured in top press outlets like Glamour, TodayShow, BuzzFeed, and Cosmopolitan. Invented by founder Emily Kenison, RobeCurls' innovative, fashion-forward headband blends style and function, featuring their proprietary H2air-TexTM fabric designed to create longer-lasting curls and promote hair health. RobeCurls is redefining hair styling for generations to come and stands at the forefront of the hairstyling industry with its core values of delivering superior innovation and providing exceptional customer support, including CurlTalks – free 1-on-1 virtual consultations – that is reshaping the hairstying experience. RobeCurls is 100% woman-owned and dedicated to environmentally consciousness practices, proudly being Climate Neutral Certified and 1% for the Planet member.

For more information:
Instagram: @robecurls
YouTube: @robecurls

Press contact:
(979) 364-5364

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